The World Needs Smarter Rice

Sustainable

Smart Rice® is helping foster optimized on-farm growing practices to increase the appeal of America’s rice crop both domestically and overseas. Selecting Smart Rice® as your preferred rice ingredient is the sustainable choice.

High-Quality

Developed through classical breeding coupled with computer-aided trait selection, Smart Rice® is better rice. Offer your customers smarter choices. Demand Smart Rice® for your products. Make Smart Rice® your preferred rice ingredient.

Smart

Smart Rice® is currently delivering more rice using less land and other resources. Smart Rice® is one of the crops necessary to help satisfy the world’s growing appetite.

Smart Rice® is Better Rice

Rice – the most consumed calorie around the world and the second-highest in worldwide production. And yet, this most ancient of grains can offer the latest sustainable solution for even greater production on fewer acres reducing the need for chemicals, energy and water. It can – if that rice is Smart Rice®. Developed through classical breeding, coupled with computer-aided trait selection, Smart Rice® is better rice. It has the smallest carbon footprint of all commercially grown rice, thanks to a higher photosynthetic rate and naturally-occurring pest and disease tolerance, requiring less water, nitrogen and pesticides.

Smart Rice® is helping foster optimized on-farm growing practices to increase the appeal of America’s rice crop both domestically and overseas. Selecting Smart Rice® as your preferred rice ingredient is the sustainable choice.

 

A Solution For World Hunger

The world’s population will surpass 9 billion in less than 40 years. Those people will need food. Most will want to consume rice as a major part of their diet. This demand can only be met by significantly increasing crop productivity. In fact, by 2050, worldwide rice productivity will need to increase by much as 70% just to keep up. Smart Rice® is currently delivering more rice using less land and other resources. Smart Rice® is one of the crops necessary to help satisfy the world’s growing appetite. The world needs smarter rice.

Smart Rice® is a Sustainable Choice

Today’s consumers are hungry for sustainability. They’re demanding more environmental common sense out of everything they buy – including the food they put on their tables; even the food they feed their pets. That’s precisely what Smart Rice® delivers. Smart Rice® is already producing more rice using less land and other resources. Smart Rice® has the smallest carbon footprint of any commercially grown rice, Smart Rice® is naturally bred to be unique. Nothing on your consumers' plates - or their palates - rivals Smart Rice®. Your customers are demanding sustainable products from you. Smart Rice® can be a key ingredient in satisfying those demands. Offer your customers smarter choices. Demand Smart Rice® for your products. Make Smart Rice® your preferred rice ingredient.
 

Same grain volume from 20% less land

Using up to 33% less water for irrigation

Needing 17% less nitrogen fertilizer

Requiring 25% fewer chemical pesticides

Reducing greenhouse gas emissions by over 30%